National powersports activations · 20+ years · Canada-wide

You don't need another campaign. You need people to feel it, then buy it.

We run national ride-and-drive activations that put your product in people's hands, then turn every ride, demo and conversation into measurable pipeline. The experience is the marketing. The growth is the proof.

On the road. Street, naked & adventure bikes · bilingual EN/FR

Qualifier · live dashboard · illustrative sample
$1.9Mpipeline
958leads
1,284rides
Trusted on the road with
Harley-Davidson Yamaha Rockstar Energy CFMOTO BMW Motul Can-Am MINI

Where OTS adds value

A good activation delivers the moment. OTS connects everything around it.

The familiar process works. What leaks value is the seams between the steps, where a different team owns each one. We keep route, booking, the live experience, the sales handover and the proof connected from beginning to end.

The familiar approach Plan + promote→ Deliver the event→ Send list + follow up→ Report attendance

The OTS integrated approach

01
Plan
Turn target regions into a workable route.
02
Activate
Turn interest into qualified bookings.
03
Experience
Run one joined-up live experience.
04
Convert
Give sales teams a warm opportunity.
05
Prove
Track action through to outcomes.
OTS owns the whole customer journey, not just the event.

Proof · a national programme

National scale. Delivered safely. Built to sell.

OTS ran field delivery and brand ambassadors across a demanding eight-week motorcycle programme, connecting machines, riders and participating dealerships coast to coast.

Customer ride experiences
2,500+

56 dealer stops, 9 motorcycles, 5 rideouts a day. A national programme built to put thousands of customers onto a real product.

56
dealer stops in 8 weeks
5
rideouts per day
9
machines on tour
0
accidents or injuries

Flip it and see

A crowd of maybes, or a ranked list of buyers?

Same day, same riders. Flip the switch and watch a pile of business cards become qualified pipeline your dealers can actually chase.

958 qualified leads · $1.9M pipeline · ranked by buying intent
92A. TremblayCFORCE 1000 · ready to buy
90L. MoreauZFORCE 950 · ready to buy
88S. KaurUFORCE 1000 · booked a dealer call
78M. DufourZFORCE 950 · comparing models
71J. OkaforCFORCE 800 · wants a finance quote

Illustrative sample. Real leads, scored and ranked, land in your OEM dashboard the moment a rider checks in.

The Activation Scorecard

How good is your activation, really?

Most teams rate themselves higher than the data does. Score yours against the five-part system in 90 seconds and see exactly where growth is leaking, before you spend a dollar.

Take the 90-second scorecard

Any range. Any rider.

On road, on trail, on snow, on water.

From sport bikes and side-by-sides to snowmobiles and jetskis, we run the whole range a brand like BRP or Yamaha puts out. One crew, one platform, every machine.

  • Motorcycles
  • ATV
  • Side-by-side
  • Snowmobile
  • Jetski / PWC
  • Marine
Yamaha YZF-R9
Motorcycles
Yamaha sport & touring tours
CFORCE ATV
ATV / off-road
CFMOTO CFORCE demo days
UFORCE side-by-side
UTV / side-by-side
UFORCE & ZFORCE ride-and-drive

See how activations work

Meet Qualifier

Your crowd, turned into pipeline you can prove.

Qualifier is the software under every tour: it books the riders, checks them in, and scores every single one on real buying intent. Instead of a parking lot full of maybes, you get a live feed of ready buyers, and a pipeline number your board will actually believe.

  • Booking, check-in, dashboard and lead qualifying in one system
  • A live pipeline value the OEM watches in real time
  • Digital waivers, province-correct and signed on the tablet. No more paper
  • White-label: your brand, your dealers, your data

See Qualifier live

Qualifier · live dashboardLIVE
Rides today
1,284
Qualified leads
958
Cost per lead
$12.40
Pipeline value
$1.9M

A national tour, measured live. Illustrative sample figures.

Two ways to work with us

Buy the outcome. Or buy the engine.

Most brands want the result without the headache. Some just want the tech. Either way, you own the data and the growth.

Most popularDone for you

National Activation

We plan it, staff it, run it and prove it. You get the growth and the report, not the logistics.

  • The full five-part system, end to end
  • Fleet, crew, safety and bilingual staffing
  • Qualifier running underneath, included
  • A pipeline report your CFO will actually believe
Get your free Activation Plan
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Qualifier

Have your own crew? License Qualifier and run measurable activations yourself.

  • Booking site, tablet check-in and live dashboard
  • Multi-tenant, multi-region, bilingual EN/FR
  • Your branding, your dealers, your data
  • Onboarding and support from the team that built it
Explore Qualifier

Your free Activation Plan

A 30-minute working session. You leave with a plan, not a pitch.

Bring what you're trying to launch or sell. We map it together, live, and you keep the plan whether you run it with us or not.

  • A one-page activation plan, mapped to your goals
  • The regions and stops that fit, and how we'd measure growth
  • A clear read on where we run it, and where you run it yourself

Book your Activation Plan