Done for you · national
We run the activation. You get the growth.
Fleet, crew, safety, booking and reporting, delivered to one bilingual standard across the country. You bring the product and the goal. We bring everything else, and the proof it worked.
Any range. Any rider.
One team for every kind of ride-and-drive.
The crew and the platform are vehicle-agnostic. We have run sport-bike tours, off-road farm-show demos and more, and the same system runs for anything with a throttle, a track or a hull, right across a full-range OEM like BRP or Yamaha.
- Motorcycles
- ATV
- Side-by-side
- Snowmobile
- Jetski / PWC
- Marine
The signature system
The OTS Activation System
Five parts that take a brand from "let's do an event" to "here's the revenue it produced." One accountable partner across all of them.
What OTS does
What marketing gets
Why OTS runs it better
Built for the messy reality of a national tour.
A logistics backbone
Backed by OTS Group's coast-to-coast distribution, we move fleets, kit and crew between stops without missing a beat.
Bilingual by default
Every touchpoint runs in English and French, with per-province licence rules and Quebec Law 25 considerations built in.
Owned technology
We run on our own platform, not rented software, so the day is measured, the data is yours, and nothing walks out with an agency.
Proof, not vibes
You get a live dashboard on the day and an after-report that ties the spend to leads and pipeline, the number that signs off next year.
Fewer no-shows
Automatic bilingual booking confirmations and reminders by email and SMS mean the people who booked actually turn up.
Dealers on side
Warm, qualified leads are handed to dealers CRM-ready with a value attached, plus a fair, evidence-based account of their stop.
National footprint
Coast to coast. One standard. Two languages.
Activations run to the same playbook across the country, so a stop in Quebec looks and reports exactly like a stop in British Columbia. Explore a sample national tour below.
Coast to Coast.
A sample 14-stop powersports activation tour across Canada. Hover a city to preview the numbers, tap to pin a stop.
A day at one stop
Doors open at 8:30. By six, the client has the pipeline.
This is a single activation day, start to finish. Scroll it. Every number is captured live on the day, not estimated weeks later.
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08:30
Doors open
The stand goes live. Riders who booked on their phones are already walking up, matched to the machines their licence allows.
0pre-booked before opening -
10:00
Walk-ups and check-in
QR check-in and a side-by-side licence photo-match on the tablet. The province waiver is signed on screen, no clipboard, no queue.
0walk-ups added, waivers signed on the tablet -
12:00
Out on the machines
Ride timer running on every rider. The OEM watches the rides climb on the live dashboard from head office.
0rides logged, live on the dashboard -
14:30
Every rider scored
Each conversation is captured and scored on real buying intent, so the field is ranked by who is actually ready to buy.
0qualified leads, ranked by intent -
16:00
Dealers take over
Scored leads land with the right local dealers, CRM-ready, while the rider still remembers the ride. No box of cards to type up later.
0local dealers handed live leads -
18:00
Proof, same day
The stop closes with a number the marketing lead can take upstairs. The report is sent before the trailer is packed.
$0kpipeline from one stop
Your free Activation Plan
Tell us the goal. We'll map the tour to hit it.
A 30-minute working session. You leave with a one-page plan you can act on, with or without us.